Hi, I'm Kaytlin
I’ve spent nearly a decade building expertise in digital marketing within the wine industry, working with a broad spectrum of brands, from large-scale portfolio wineries to deeply personal, family-owned estates. That range of experience has given me a nuanced understanding of what makes wine brands resonate and what it takes to grow them successfully in an increasingly competitive direct-to-consumer landscape.
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My background in Viticulture and Enology from Napa Valley College allows me to approach marketing with a deeper understanding of wine itself, from vineyard practices and winemaking to consumer perception across every price point. That knowledge shapes every strategy I build, ensuring the storytelling is not only compelling, but credible and aligned with the authenticity today’s consumers expect.
At my core, I am a brand strategist focused on creating meaningful growth. My expertise spans DTC strategy, multi-channel marketing, customer retention, and brand positioning, all grounded in measurable outcomes: increasing average order value, strengthening wine club loyalty, and building emotional connections that turn first-time customers into long-term advocates.
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Before going out on my own, I spent years working from the inside — learning the rhythms of harvest, the psychology of the wine club member, the weight of a family legacy. When the time came to build something of my own, I knew exactly what it would stand for.
MEET MARGAUX
Strategist.
Wine Lover.
Storyteller.
Margaux exists to place a megaphone behind
the stories that already deserve to be heard.